An APB beta participant recently noticed a "VOIP Premium" option in his account management page, which promises to keep ads off of the in-game chat program in exchange for real-life monies. Developer Realtime Worlds was quick to clarify the terms of these ads: they'll only play when traveling between Districts, and only if the player hasn't heard an advertisement in the last three hours.
So you don't need to worry about being in the middle of a conversation and have a McDonald's commercial interrupt you, telling you to get a delicious quarter pounder or something. The reason behind the in-game adds are unknown but I have my own theory. When we talked about the APB payment method a little while ago, I pointed out that for 30 days of gameplay it is only $9.99, making 30 days of gameplay 5 dollars cheaper than your average MMO monthly fee of $15. I believe the in-game ads are what make their price possible. So if I have to listen to a few ads to shave a few bucks off of a monthly fee, sign me up.
Luckily for all you readers and listeners out there, we have been granted access to an exclusive beta of APB, and we will give you updates and details as we're allowed to. We here at the show are excited about this new game! Look out for the PLuGHiTz Platoon!