Activision Thinks Mobile and Social are Dead - The UpStream

Activision Thinks Mobile and Social are Dead

posted Saturday Dec 4, 2010 by Scott Ertz

Activision Thinks Mobile and Social are Dead

Bobby Kotick, CEO of Activision, has decided he either doesn't understand the way the gaming industry is moving or wants to be different from everyone else. To prove it, he announced at the Reuters Media Summit that Activision will not be pursuing mobile and social gaming like the rest of the industry. He believes his company is doing just fine as-is, minus closing two studios a few weeks ago.

The place where you have the opportunities for growth is within the communities of franchises we control... We don't view the App Store as a really big opportunity for dedicated games... It's a different question assessing it as a business opportunity. Right now we don't see an opportunity for us to participate in that market.

What does this mean for Activision? Hit the break.

For beginners, we will not be seeing Call of Duty or World of Warcraft coming to the small screen anytime soon. With a lack of commitment to mobile, it also means we will probably not see any further development of Guitar Hero for iPhone, Android or webOS.

Clearly Activision does not think they can go up against social gaming giant Zynga and feel companies like EA are investing in a worthless market. EA's CEO John Riccitiello, however, thinks it is important enough that he said that his company is dedicating a large amount of resources to social and mobile gaming. In evidence, there are currently EA games ranging from Asphalt to Sims 3 available in all 3 of the major app stores.

Will this be a good move or bad move for Activision? Let us know below.


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