Speed Camera Lottery - Win Money by Following the Law - The UpStream

Speed Camera Lottery - Win Money by Following the Law

posted Sunday Dec 12, 2010 by Scott Ertz

Speed Camera Lottery - Win Money by Following the Law

You never know what you might get from Germany. Sometimes it is Anti-Simpsons fighting and sometimes it is creativity. Today I would like to focus on the latter.

Volkswagon, the company that forever changed terrible cars, ran a contest called Fun Theory, in which the winner designed what they call the Speed Camera Lottery. How does this work? Well, if you are caught speeding, they send you a ticket. Very creative, right? If you are NOT speeding, however, you are entered into a lottery to win the money the speeders pay with their tickets.

Want to see this thing in action and hear the creator talk about his creation? Hit the break.

Where the test camera was placed, before the experiment, the average speed was 32 km/h and during the experiment, it was 25 km/h. Yes, a 22% reduction in average speed. Apparently the possibility of winning money by obeying the law encourages people to obey the law. Check out the video below to see more.

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