YouTube Tested Live Streams for Content Partners - The UpStream

YouTube Tested Live Streams for Content Partners

posted Sunday Sep 19, 2010 by Nicholas DiMeo

YouTube Tested Live Streams for Content Partners

YouTube announced this weekend that it has finished tests some of its live streaming capabilities with several of its content partners, and looks to take the feature and roll it out to the rest of the site (if successful).

Starting at 8:00 a.m. PT, (Monday, September 13th) we will begin a limited trial of a new live streaming platform in conjunction with four of our partners: Howcast, Next New Networks, Rocketboom and Young Hollywood. This new platform integrates live streaming directly into YouTube channels; all broadcasters need is a webcam or external USB/FireWire camera.

YouTube's done this in the past, specifically a live segment with President Obama earlier this year. The goal with this leg of testing was that there would be enough live user interaction across the content partners to really tax some of the platform, essentially trying to see if the tech could hold up across multiple live feeds.

YouTube is considering another phase of testing with ten new partners and could possibly give it to all YouTube users in the future. It'll be interesting to see if this move propels the Google-owned video service to the level it wants to be at - the center for all online video-related content.

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