It is official - Call of Duty has outdone itself and Black Ops has taken the title of 'Biggest Entertainment Launch Ever' from Modern Warfare 2. Black Ops sold $360 million in its first 24 hours, approximately 5.6 million copies in North America and the UK. In comparison, Modern Warfare 2 sold 4.7 million copies launch day.
Treyarch was able to ride the popularity of Infinity Ward's final Call of Duty title to become the first franchise in history to ever have two consecutive launch day records. Activision Blizzard has also pledged $1 million to the Call of Duty Endowment, a "non-profit, public benefit corporation" for veterans.
For more on the Call of Duty powerhouse, hit the break.
Activision Blizzard CEO Bobby Kotick said,
This Veteran's Day, we should all take a moment to reflect on the sacrifices that the brave men and women of our military are making in service of our country. It is a national tragedy to have these men and women put their lives on the line in Afghanistan and Iraq, only to come home to face another battle of finding a new career... I am honored that we are able to use the popularity of Call of Duty to bring much needed attention to this serious issue and assist veterans when they return home.
I look forward to seeing how the game does over time and not just opening day. Opening day sales figures are one thing but if people stop playing it in a month and go back to the last game, there will be no DLC sales in the future.