Mediatonic is a name that 2 years ago, no one would have recognized, and had little public value. However, last year they took the gaming world by storm with the release of Fall Guys: Ultimate Knockout. This game is especially popular among online streamers, attracting 3.5 million followers on Twitch. The game is also known for its memes, many of which start on the game's official Twitter account. Epic Games recognized the value of the game and its developer, bringing them into the fold.
But where does Mediatonic fit
It might seem like Epic Games purchased the company and the game studio might seem obvious. It's a popular game that competes against Epic's own Fortnite. But, that is only part of the equation. Fall Guys has an active community, and the company is good at creating and cultivating virtual experiences. And that is where the brand fits inside of Epic - as part of the experience building team for the Epic Games Metaverse.
What is the Epic Games Metaverse?
Metaverse is a word that originated in science fiction, but is becoming a more standard part of the online language. The idea is a shared virtual space. The failed PlayStation Home was a simple version of the concept. Facebook's VR ambitions are centered around the concept.
However, Epic CEO Tim Sweeney is the most vocal about the contept. Last year, he described the project saying,
The metaverse is going to be some sort of real-time 3D social medium where instead of sending messages and pictures to each other asynchronously, you're together with them and in a virtual world, and interacting and having fun experiences which might span anything from purely games to purely social experiences.
This might sound familiar, especially considering what we've seen in Fortnite over the past year. But, it's not enough - expanding the experiences and the variety of options is essential, and that is what Epic Games is hoping Mediatonic can bring to the table. Sweeney said of the integration,
It's no secret that Epic is invested in building the metaverse and Tonic Games shares this goal. As Epic works to build this virtual future, we need great creative talent who know how to build powerful games, content, and experiences.