Myspace Launches New Interface - Again - The UpStream

Myspace Launches New Interface - Again

posted Friday Nov 16, 2012 by Scott Ertz

Myspace Launches New Interface - Again

Since its latest purchase last year, we knew an updated Myspace was only a matter of time. After all, Justin Timberlake and Specific Media spent a whole $35 million on the once super-giant social network to snatch it away from News Corp. That has not become a reality... until now.

The company released a preview video, available after the break, to show off the totally revamped site. The new interface, and the new company brand image, is a little retro and a little metro. The company has returned to the 3 little guys (pictured above) in their logo, now long abandoning the terrible my_____ logo that was attempted in the last rebranding effort. Where there are changes, the feeling is intense. Like Sony, Myspace (yes, capital M, lowercase s this time around) has taken a page out of Microsoft's book and fully embraced the Modern UI principles set out in Windows Phone and Windows 8.

In addition to a new, incredibly slick interface (you have to watch the video to believe it), the new Myspace will focus on the thing that always made it the powerhouse it was - music. In face, the music integration on the site is so intense that you can play music from your collection (bands and musicians you follow) right within the site without having to stay on their page. Similar to some other media sites, there is a player bar at the bottom of the page that allows you to continue browsing without losing your music. I wonder which owner's idea that was.

All in all, I'm not sure that even the world's best interface can revive the plummeting marketshare of Myspace, but between privacy disasters and feature revocations on Facebook, maybe the next big thing will be the last big thing.

As I said, you have to see this video - check it out after the break.


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