Google Reader's Makeover - The UpStream

Google Reader's Makeover

posted Friday Oct 21, 2011 by Scott Ertz

Google Reader's Makeover

Over the past few months, Google has been incredibly active. The company has had comical auction bids, several rounds of product closures, as well as a visual redesign of current products and launches of new products. This has all been since co-founder Larry Page's return to the company in an attempt to make Google profitable and relevant again.

The latest Google product to fall victim to the redesigned interface is Google Reader. This one won't just be a refresh to make it look like the rest of Google - there will be a lot of features removed, and some new ones added. On the list of things going is: friends, Reader sharing and favoriting (starring). You also will not be able to share subscriptions with friends (partially because friends are going away). All of these features will be replaced by integrations of the Google + brands; the +1 button and Google+ social networking.

How does Google plan to handle the inevitable objections? Hit the break ot find out.

Google acknowledges that these changes will not make it better for everyone and said in the announcement,

We think the end result is better than what's available today, and you can sign up for Google+ right now to start prepping Reader-specific circles. We recognize, however, that some of you may feel like the product is no longer for you. That's why we will also be extending Reader's subscription export feature to include the following items. Your data belongs to you, after all, and we want to make sure you can take it with you.

That is kind of them, but once you have exported it, what are you to do with it? It seems like an export for export sake. I personally am unimpressed with the new Google unified user experience and it may be the thing that finally makes me stop using Google Reader. What about you - looking forward to the change or not? Let us know in the comments section!


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