Guitar Hero: The Band is Getting Back Together - The UpStream

Guitar Hero: The Band is Getting Back Together

posted Saturday Jul 23, 2011 by Jon Wurm

 Guitar Hero: The Band is Getting Back Together

Activision pulled an Apple by announcing one thing and doing the opposite. Of course I'm talking about the Guitar Hero franchise being disbanded due to waning sales caused by releasing titles too frequently and not enough continuous innovation. Bobby Kotick, Activision Blizzard's CEO made a statement in Forbes about bringing the franchise back, if indeed it was ever really dead.

...we're going to take the products out of the market, and we're not going to tell anybody what we're doing for awhile... we're going to use new studios and reinvent Guitar Hero. And so that's what we're doing with it now.

How they plan on bringing the franchise back better than ever is a mystery but at least we can add the actual death of the Guitar Hero franchise to the list of things that will never actually happen. Whether or not that's a good thing. Only time will tell but I've never heard of a reunion tour being better just because the band got back together.


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