As the number of video streaming services increases, so does the need for those services to cement themselves into the daily life of their users. Each has taken a different tactic, with some focusing on original programming while others have focused on unique business models. The one thing that has continued to come up as a driving factor for continued usage and engagement is the availability of the platform. Quibi learned this too late, and the service did not survive. HBO Max learned this lesson, too, but has had an issue executing their plan - until now.
The company has announced that the holes in its distribution model are being plugged quickly. First, the app is officially available for the PlayStation 5. That makes the app available on almost all gaming consoles, with the exception of the Nintendo Switch. As the Switch has never been a major streaming platform, its exemption from the platform isn't going to be a long-lasting problem.
While getting onto the PlayStation 5 was important, the other gap was far more important to fill - Roku. Roku devices account for the vast majority of US streaming usage, and HBO Max has been entirely missing from the platform since launch. This is despite the fact that previous HBO streaming platforms have been available to Roku users. That has been resolved, as December 17 saw the HBO Max app finally arrive on Roku devices. It is replacing existing HBO apps on the platform, as it has in the company's business model.
The timing could not be more important, with all WarnerMedia films coming to the platform, starting with Wonder Woman 1984 this Friday. For the very risky business move to be a success, the company needs to have as many eyeballs on the film as possible. If not, investors might give in to the pressures from AMC to stop the rollout plans.