A lot of industries have embraced the idea of recurring revenue rather than traditional sales. Even companies like Microsoft, which has been known for software sales, has moved to a more lease-based model. But, this model also makes customers uneasy because of the likelihood of forgetting about your subscription. We've all done it - signed up for a service and entirely forgotten that we have it. But, at least we know we will continue paying for it forever.
That may not be the case anymore if that subscription is for Netflix. Starting soon, the company will begin automatically disabling inactive accounts. If you have not interacted with your Netflix subscription for at least 12 months, the company will terminate the account, as well as the billing. Fortunately, there are a couple of backups in case you want to keep your account but just forgot about it.
First, the company will send you a warning email before the purge. If you interact with your account and tell them to retain it, they will. At that point, you're back to business as usual. If you let it expire and decide later that you want to pick back up where you left off, you can always reactivate and your previous account activity is retained.
This move is a huge departure from the normal operating procedures for subscription services. Most of these companies are happy to take your money and provide nothing in return. However, Netflix seems more interested in the providing value portion of the relationship than they are on the taking your money part. It's not a terribly surprising move from the company, as they tend to focus on the wants and needs of their viewers, whether it be in planning out original content or apparently working to save you money. Hopefully this will inspire other subscription services to follow suit.