Apple Event: Misinformation, Misconceptions and Missing Products

Apple Event: Misinformation, Misconceptions and Missing Products

posted Friday Sep 14, 2018 by Scott Ertz

Apple Event: Misinformation, Misconceptions and Missing Products

This week was Apple's annual iPhone announcement event and the company did what it does best - talk about their products like there's never been anything like them in the history of man. Of course, everyone knows that it's simply hyperbole because almost all phones on the market are exactly like it - often times better than it. While hyperbole involves a small level of misinformation, or at the very least a rewriting of the scale of information, Apple took it to a new level this year.

Misinformation

If you watched the announcement livestream, you noticed there were a couple of points where Apple announced seemingly improbable features and accomplishments. The first and most misleading of these announcements involved the FDA and Apple Watch. With the words that Apple Watch's ECG technology had been cleared by the FDA, the room went nuts. It certainly sounds like an exciting step for a company who doesn't make medical products. However, that is exactly what they said - the FDA does not consider it to be a medical quality product. In fact, "cleared" means almost nothing when it comes to the FDA. According to Apple, they have actually received "a De Novo classification by the FDA" which means that the FDA simply considers the device to be of low risk in its existence, not that it has any medical use or that its data is accurate. The ECG app on the Apple Watch does not do any analysis, it simply allows you to give data to a medical professional, which is why the FDA says that the device is unlikely to cause harm. There are scenarios, however, where it can.

Another statement that was made that sounded like it meant something different from what it meant involved the screen on the iPhone. A casual mention of the iPhone screen's 120Hz refresh rate suggested that the phone's screen had a 120Hz refresh rate. That would have put the device on par with the Razer Phone and would have been a feature welcomed by photographers, videographers, editors and gamers alike. This would have set the iPhone apart from its competition and would have been an actual game changer for Apple. Unfortunately, the refresh rate on the iPhone screen is 60Hz and, instead, the touch sensor's refresh rate is 120Hz. This is not only not a game changer, it is not a change from last year's iPhone X.

Missing Features

It is official - Apple is 100% done with the headphone jack. No iPhone currently available from the company features the last standard connector that Apple included on its mobile devices. iPhone users are now stuck with using a Lightning to headphone adaptor, using headphones with a DAC built-in (like the Monster Elements) or going full Bluetooth. DAC-enabled headphones are few and far between and are not inexpensive. Bluetooth headphones have their problems - the biggest being the requirement to charge. If your battery dies so does the music.

Adapters are not great because they easily get lost or damaged, but at least Apple includes the adapter in the box. Or, should I say they used to. Starting now, no more adapters included with iPhones. If you want to continue using your favorite headphones with your new iPhone, you had better already have the adapter or shell out another $9. Definitely a disappointment.

Missing Product

Last year, along with the iPhone 8 and iPhone X, Apple announced that they had officially accepted the industry standard of wireless charging - Qi. Both of these devices support charging via Qi, marking the final major manufacturer to get on board with this feature. Like many handset manufacturers, in addition to a device that charges using Qi, they also showed off a Qi charger: AirPower. Like many other Qi chargers on the market, AirPower had multiple charging coils and was designed to charge an iPhone, Apple Watch and AirPods.

Despite the fact that there was literally nothing special about the product, it was mysteriously delayed. Time. And. Again. In fact, it has still not been released. Even more importantly, it was not mentioned at this year's event at all. Being delayed for over a year now, and with absolutely no mention of the product at their event this year, we can assume that Apple has given up on AirPower. Maybe thye saw what everyone else saw - there was nothing special about the product and therefore had no way to upcharge for it. All we know is that it is nowhere to be seen.

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