One thing that has always been an annoyance for many music fans is a lack of a great way to discover new artists. Some companies have tried, but either the service never launches or never gains traction. With support from a top-tier brand, however, perhaps music lovers can learn about new, talented artists.
Spotify believes that they have what it takes to introduce us to new artists, with the introduction of RISE. In addition to playlists featuring the music of these artists, Spotify will also introduce us to the artists themselves, through multimedia playlists allowing fans to learn more about the artists themselves. Spotify describes RISE saying,
The launch of RISE includes on platform, out of home, digital and social promotion in addition to special, mixed-media RISE playlists. In the coming months, Spotify will create one-of-a-kind experiential events for each RISE artist and release bespoke audio and video content that dives deep into the story behind each rising star.
In addition to making the music available through the Spotify platform, the company has also teamed with Delta Air Lines to bring RISE to the sky. Through the Delta Artist Spotlight program, which features music within the inflight entertainment systems, Spotify will add their RISE content to the mix. Spotify's Global Head of Creator Services, Troy Carter, said,
Spotify is committed to supporting the careers of artists of every level, including the next generation of global superstars. RISE is a powerful platform and an investment towards the future of emerging artists and the fans who discovered them first.
As an avid music fan, and a recent Spotify convert (from Groove Music), I am looking forward to seeing the evolution of the RISE platform in the coming months. Based on the initial 4 artists, I have a lot of excitement for future artists.