Amazon Trying to Build Standout Video Service - The UpStream

Amazon Trying to Build Standout Video Service

posted Sunday Nov 29, 2015 by Scott Ertz

Amazon Trying to Build Standout Video Service

In the world of video streaming services, there are a lot of players. Netflix, Hulu, Amazon Instant Video, plus network-specific platforms are all available for separate monthly fees. Each of these platforms has tried hard to differentiate themselves from the pack. Hulu offers broadcast television mere hours after their initial airing from networks like ABC, Fox and NBC. That makes for an easy differentiator.

All 3 platforms have also been producing original content, like Hulu's The Awesomes, Netflix's Marvel's Jessica Jones or Amazon's Alpha House. This content can help one gain an edge over the others for some customers, but many of us use several services, sometimes on the same day. Especially, some of us are looking for content not provided through one of the Big 3 streaming services, such as HBO or Showtime.

Hulu had the bright idea to include Showtime content into their own platform, allowing you to pay a single monthly fee and getting both services. In fact, if you subscribe through Hulu, you save money versus subscribing directly to Showtime. As it turns out, this business model might just be the most brilliant of all, especially if you ask Amazon.

Bloomberg reports that Amazon is working on bringing together several platforms and making them all available through Amazon Instant Video. This additional content would include major movie and television producers and could become public within only a few weeks. This would turn Amazon from the smaller catalog into a virtual, online cable company, allowing you to access content from external producers.

It is possible that the end result would be something more akin to Hulu than Netflix, or it could be a major step up in the streaming industry. Would a service like what is rumored convince you to switch from Netflix? Let us know in the comments.


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