If there was one thing that Microsoft emphasized at their Xbox Reveal media event was that Xbox One is focused on media. At the E3 press event, the company emphasized their commitment to Xbox 360, even announcing a redesigned console to match the Xbox One design. The question that was left behind was if these two facts would have any overlap.
That question was answered this week when Microsoft announced that Time Warner Cable's lineup of over 200 cable stations would be coming to the Xbox 360. Time Warner's channels are currently available through a couple of Internet-connected platforms, including iOS and Roku, but this will be its first experience on a gaming console. It also marks the first time that Time Warner's experience will be enhanced with voice controls, through Kinect.
Blair Westlake, VP of Microsoft's Media & Entertainment Group, said,
TWC TV is a significant addition to Xbox 360, bringing our customers their favorite entertainment in one place-enhanced TV experience, games, movies, music, sports and entertainment apps. Our partnership with TWC enhances all that is available on Xbox 360 today, which will we continue expand. We're thrilled to offer TWC TV to U.S. Xbox Live members and Time Warner Cable subscribers.
Obviously this isn't the first cable provider to be available on the Xbox 360, with AT&T U-Verse, Comcast Xfinity and Verizon FiOS already available. It does, however, suggest that Microsoft is trying to beef up their overall media offerings in preparation for the Xbox One launch. There has been a lot of conjecture that the $499 price point might be something most people won't see, as agreements with cable providers to offer the Xbox One cheaper if you subscribe to their service.
If your cable company were to offer you an Xbox One for, say, $199 with your cable subscription, would you take advantage of the deal? Let us know in the comments section.