BlackBerry CEO Points Out Apple's Lack of Innovation
posted Saturday Mar 23, 2013 by Nicholas DiMeo
BlackBerry's new devices launched in the States this week, and with a recent purchase for one million devices from an unnamed buyer, things look to be going very well for the company formerly known as RIM. It seems the wave of good news has really uplifted BlackBerry's CEO, Thorsten Heins, to the point where he would like to speak up about his competitors.
In an interview with the Australian Financial Review, Heins was quick to talk about Apple and their iPhone no longer being an innovative device. Due to the problems and repetition we've seen from Apple, we haven't called Apple innovative ever. I mean, they finally included copy and paste in 2010, but more power to you, Heins.
In his interview, Heins said that the iPhone, while innovative years ago, has refused to change and now is no longer the cat's meow.
The rate of innovation is so high in our industry that if you don't innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about, is now five years old. The point is that you can never stand still. It is true for us as well.
Granted, until the BlackBerry 10, BlackBerry hasn't really been innovative in the past couple of years, and almost went the way of Palm. Still, the company was pushing the boundaries of technology back in the day, as almost every executive and their mother had a BlackBerry device back in 2003 to 2007. I also want to commend the CEO for not only pointing out that this industry moves so quickly - as we see with the International CES every year - but for also pointing the finger at Apple for refusing to adapt to consumer's needs. As we've said countless times in the past, just because something is popular doesn't mean it's a great solution.
A lot of people are now responding to Heins by saying that he's not one to talk and perhaps the new Q10 copies a little off the Heins-quoted five-year-old interface, however he's well within his right to point out the lack of true update to the FruitPhone 5S+. What do you think? Is Heins correct to point this out? Will the BlackBerry Q10 push Apple into maybe really upgrading its product line? Do you agree with us that Apple really isn't innovative? The place to answers all those questions can be found below, in the comments section.