Microsoft Unveils New Modern UI-Style Logo - The UpStream

Microsoft Unveils New Modern UI-Style Logo

posted Thursday Aug 23, 2012 by Nicholas DiMeo

Microsoft Unveils New Modern UI-Style Logo

Back in February, Microsoft reinvented 1985 and redesigned their Windows logo to pay homage to their beginning days. The new Windows 8 logo looks modern and stunning without losing a feeling of nostalgia. This week, Microsoft completely redesigned the company logo to bring it to the year 2012 and, thankfully, got rid of the weird strike-through that they apparently thought was cool for 25 years.

With new products, new operating systems and a new vibe surrounding both Internet Explorer and the company as a whole, the re-branding makes sense. Microsoft said,

This wave of new releases is not only a re-imagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.

For more on the details of the logo, follow after the break.

The new symbol straightens up the "windows" and makes them look like the live tiles we've come to know and love. The new "squares of color" are to show off all of the products and services Microsoft offers. For the font, Microsoft is using Segoe, which has been a staple in almost all of their new product launches and marketing campaigns as of late.

On Thursday, we saw the new logo on all things Microsoft , including, which is the 10th most visited website in the world. As of their blog post (source link below) it was already in the Boston, Seattle and Bellevue Microsoft Stores and we'll be seeing it close each and every commercial we see, both on TV and online. Microsoft did note that because this type of change is so massive, that we may end up seeing remnants of the old logo from time to time as the company makes the transition.

The question I want to know is, do you like the new logo? Many people, while bashing the new Windows 8 style of life, has still come to love the look of the OS, and this logo should garner the same positive results. As we've discussed, we're seeing more Metro, I mean Modern-UI style adaptations even in businesses like Bloomberg and Hyatt. I could safely assume that with Microsoft pushing full-throttle towards the Modern-UI style now on a company level, we'll see other businesses follow suit and implement the new sleeker look and feel for their own happenings.


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