Yahoo Appoints Marissa Mayer as New CEO of Company After Several Interims Filled Role - The UpStream

Yahoo Appoints Marissa Mayer as New CEO of Company After Several Interims Filled Role

posted Monday Jul 16, 2012 by Nicholas DiMeo

Yahoo Appoints Marissa Mayer as New CEO of Company After Several Interims Filled Role

Former woman executive in charge of Local, Maps and Location Services for Google, including Google Maps, Google Earth and Zagat, Marissa Mayer, has now been named CEO of Yahoo. The company announced today that Mayer will be President and Chief Executive Officer, as well as Member of the Board of Directors effective July 17, 2012. This is certainly a good move for Yahoo, who has been in a game of CEO musical chairs as of late, going through three CEOs (two were interim) in the past year.

This is a very high mark for Yahoo, as the company has been pushing to regain some relevancy and amend some relationships as of late. Yahoo describes it as signaling "a renewed focus on product innovation to drive user experience and advertising revenue for one of the world's largest consumer internet brands."

On being appointed as CEO, Mayer said,

I am honored and delighted to lead Yahoo!, one of the Internet's premier destinations for more than 700 million users. I look forward to working with the Company's dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world.

We have the full press release and more thoughts on the matter after the break.

Mayer's past time with Google included her being added on as the 20th employee back in 1999, focusing on the development of the search engine and homepage for over ten years. Her works included projects such as iGoogle, Google News and Gmail and she has been attributed to creating a lot of the look and feel of the entire Google user interface.

Perhaps this is another positive step for Yahoo, however as we talked about on the show, this is almost step-for-step what AOL did as it rebranded itself as a destination for news and media. Do you think that this is going to pull Yahoo back in the right direction or is it just not enough to save the company who has been losing traction ever since Google came to town? Tell us your thoughts in the comments section below.

SUNNYVALE, Calif.-(BUSINESS WIRE)- Yahoo! (NASDAQ:YHOO) today announced that it has appointed Marissa Mayer as President and Chief Executive Officer and Member of the Board of Directors effective July 17, 2012. The appointment of Ms. Mayer, a leading consumer internet executive, signals a renewed focus on product innovation to drive user experience and advertising revenue for one of the world's largest consumer internet brands, whose leading properties include Yahoo! Finance, Yahoo! Sports, Yahoo! Mobile, Yahoo! Mail, and Yahoo! Search.

Mayer said, "I am honored and delighted to lead Yahoo!, one of the internet's premier destinations for more than 700 million users. I look forward to working with the Company's dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world."

Most recently, Mayer was responsible for Local, Maps, and Location Services for Google, the company's suite of local and geographical products including Google Maps, Google Earth, Zagat, Street View, and local search, for desktop and mobile. Mayer joined Google in 1999 as its 20th employee and led efforts for many of Google's most recognizable products, including the development of its flagship search product and iconic homepage for over 10 years. Mayer managed some of Google's most successful innovations, launching more than 100 features and products including image, book and product search, toolbar, iGoogle, Google News, and Gmail - creating much of the "look and feel" of the Google user experience.

Yahoo! Co-Founder David Filo said, "Marissa is a well-known, visionary leader in user experience and product design and one of Silicon Valley's most exciting strategists in technology development. I look forward to working with her to enhance Yahoo's product offerings for our over 700 million unique monthly visitors."

"The Board of Directors unanimously agreed that Marissa's unparalleled track record in technology, design, and product execution makes her the right leader for Yahoo! at this time of enormous opportunity," said Fred Amoroso, Chairman of the Board of Directors.

Mayer received her B.S. in Symbolic Systems and her M.S. in Computer Science from Stanford University, specializing in artificial intelligence for both degrees. She is credited as an inventor on several patents in artificial intelligence and interface design.

"Yahoo!'s products will continue to enhance our partnerships with advertisers, technology and media companies, while inspiring and delighting our users. There is a lot to do and I can't wait to get started," Mayer said.

About Yahoo!

Yahoo! is a technology-powered media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

Marissa Mayer Biographical Information

Marissa Mayer was most recently Vice President of Local, Maps, and Location Services at Google where she oversaw product management, engineering, design and strategy for the company's suite of local and geographical products, including Google Maps, Google Earth, Zagat, Street View, and local search, for desktop and mobile. She also curated the Google Doodle program, celebrating special events on Google's homepage around the world.

During her 13 years at Google, Marissa held numerous positions, including engineer, designer, product manager, and executive, and launched more than 100 well-known features and products. She played an instrumental role in Google search, leading the product management effort for more than 10 years, a period during which Google Search grew from a few hundred thousand to well over a billion searches per day. Marissa led the development of some of Google's most successful services including image, book and product search, toolbar, and iGoogle, and defined such pivotal products as Google News and Gmail. She is listed as an inventor on several patents in artificial intelligence and interface design.

Joining as the company's first female engineer in 1999, Marissa played an important role in developing Google's culture. Her contributions included overseeing the look-and-feel of the company's iconic homepage and founding the Associate Product Manager program, which has hired over 300 of the company's future leaders and is considered the industry's ideal standard in transforming new computer science graduates into executive leaders.

Prior to joining Google, Marissa worked at the UBS research lab in Zurich, Switzerland and at SRI International in Menlo Park, California. She graduated with honors from Stanford University with a B.S. in Symbolic Systems and a M.S. in Computer Science. For both degrees, she specialized in artificial intelligence. While at Stanford, she taught computer programming to more than 3000 students and received the Centennial Teaching and Forsythe Awards for her contributions to undergraduate education. In 2008, the Illinois Institute of Technology awarded her an honorary doctorate of engineering.

She has been honored with the Matrix Award by the New York Women in Communications, as a Young Global Leader by the World Economic Forum, and as "Woman of the Year" by Glamour magazine. For four years running, Fortune has named her one of the 50 Most Powerful Women in Business, including when at age 33 she was the youngest woman ever included on the list.

Marissa serves on the board of directors of Wal-Mart Stores, Inc. She is also on the board of various non-profits, including the San Francisco Museum of Modern Art, the San Francisco Ballet, and the New York City Ballet.

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

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