After The Great Netflix Debacle of Late 2011, the company has managed to minimize its losses and keep itself under the media radar. At this point, that's probably the best thing for the company, as they look to recover from the damage inflicted.
This week, however, news comes out of the Netflix base for the first time in a while. It was announced that Netflix has purchased the three-letter domain DVD.com. This move is pretty interesting and a spokesperson for Netflix says that "Netflix cares about keeping DVD healthy, and this is just one small investment in keeping DVD healthy."
Several Internet snoopers saw the nameservers change from worldnic.com to ultradns.net, which is the same service Netflix uses, on March 25th, and Netflix confirmed the purchase right before the weekend hit. The URL now redirects to dvd.netflix.com. With three-letter domains being so expensive, however, I have got to wonder how much cash they forked over to pick it up.
I think it is noteworthy that this is after the whole Qwikster thing didn't work out so well. At least with the DVD.com purchase, you're not leaving the Netflix site and are instead being redirected to it. By the way, does anybody have any of the branding or POP from the Qwikster project? We want some!