Augmented Reality Looks to Keep Your Eyes on the Road - The UpStream

Augmented Reality Looks to Keep Your Eyes on the Road

posted Sunday Oct 30, 2011 by Jon Wurm

Augmented Reality Looks to Keep Your Eyes on the Road

Last week we discussed Microsoft expiramenting with augmented reality in an effort to create ad hoc surfaces to interact with touchscreens that work in conjunction with mobile devices. Making Virtual Solid is another company that is familiar with the concept of AR and they want to trick out your windshield with some GPS navigation.

Their goal is for the system to be simple and affordable. Current navigation systems are loaded with icons and symbols that take the drivers attention off of the road and focus it on deciphering the screen. Not to mention they are rarely placed at eye level on or around the windshield. Anyone who remembers fiddling around with suction cup mounts will understand why. Today, practically every smartphone has navigation built-in and if they aren't in your pants they are usually hanging around the center console where the cup holders and car charger plugs in.

The "Virtual Cable" that appears on your windshield to guide you is MVS's version of "follow the yellow brick road," except in this case it's a simple red line. The line can be projected onto the windshield from any built in or external navigation system and is easily seen in daylight and at night. MVS is constantly making improvements to the line with True-3D Technology and is focused on staying cost effective. If they keep this up it might actually start making it into some vehicles but while we wait to see it in real life, enjoy their demo video.

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