Hulu No Longer Up for Sale - The UpStream

Hulu No Longer Up for Sale

posted Sunday Oct 16, 2011 by Nicholas DiMeo

Hulu No Longer Up for Sale

It's been a while since we heard anything about potential buyers or even any rumors coming from the announcement of Hulu putting itself up for sale. Well, after several interested buyers not being able to work through negotiations of a sale with part-owner Disney, the Hulu collective of News Corp, Comcast/NBC Universal, Providence Equity and Disney have said that they are no longer looking to sell the company.

Our focus now rests solely on ensuring that our efforts as owners contribute in a meaningful way to the exciting future that lies ahead for Hulu.

The auction was already coming to a halt, not only from bad talks with Disney, but also with debate over digital rights, sale price and even Hulu's owners sometimes balking at actually selling off the video-streaming service.

If you remember, this isn't the first time that Hulu has put the safety back on the selling gun. In December they pulled back on their IPO that would have given them almost $300 million in capital.

This time, however, the price that all of Hulu's owners were willing to accept seemed to massively differ from what some of the potential buyers were offering. Sources say bids went anywhere from $500 million to $2 billion from companies like Amazon, Yahoo, Google, DirecTV and DISH Network, however Hulu wasn't budging on any of those numbers.

Now, with the responsibility back onto Hulu's owners to directly take the reigns of this company again, there is still a lot left to be desired. Problems still exist surrounding the lack of long-term deals on content and providers, not to mention still trying to find a way to make more money. Can they do it? I believe Hulu realized this whole Internet streaming thing is a good idea and chose to stick it out and see where it takes them. I'm curious to see what their next move will be.

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