NASDAQ Shows Some Silver in Times Square - The UpStream

NASDAQ Shows Some Silver in Times Square

posted Sunday Jul 11, 2010 by Scott Ertz

NASDAQ Shows Some Silver in Times Square

Everyone has seen the NASDAQ ticker display. It is the backdrop for all NASDAQ news throughout the world and it is hard to miss at the NASDAQ MarketSite in Times Square. Well, the screen we all know and love is getting a visual and technological makeover with the help of Microsoft Silverlight.

Brad Vopni, Senior VP at NASDAQ OMX said,

At NASDAQ OMX, we take pride in the speed and reliability of our products. That's why we were delighted to see how quickly and easily we could use Silverlight to build powerful and rock-solid applications. With Microsoft's Silverlight technology, we were able to create graphics that reflect the real-time changes that happen in the stock market and we redesigned the stock ticker at the NASDAQ MarketSite with higher-quality graphics. The technology is nimble and extensible, giving us a platform upon which to build future products while taking advantage of existing Microsoft software already in place at the NASDAQ MarketSite.

Bob Suess, Microsoft Platform Evangelism manager and long lost brother of Dr. Seuss (not really), said,

Microsoft technologies, such as Silverlight, are familiar, easy-to-use and adaptable. Silverlight in particular has the capability of powering amazing data visualization. And because it is approaching 60 percent installation on Internet-connected devices worldwide, Silverlight is a natural fit for NASDAQ OMX and its broad base of consumers.

This is just the latest in a long line of companies pairing up with Silverlight for their development, leaving the old faithful Flash behind. From the Xbox 360 dashboard and WinPho 7 to Internet-connected devices, phones and computers, Silverlight is seemingly everywhere.

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