Massive New Ads - The UpStream

Massive New Ads

posted Wednesday Nov 14, 2007 by Scott Ertz

Massive New Ads

Activision has contracted Massive to provide in-game advertising for Guitar Hero 3 and Tony Hawk's Proving Ground.

In Guitar Hero 3, the ads will replace existing advertising in certain venues, such as around a baseball stadium and on the JumboTron.

For Tony Hawk the ads will be more graffiti-style, on park benches, walls, etc.

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