A Korean air subsidiary airline Jin Air has embraced the gaming industry by making the Sony PSP GO available for rent for some in flight gaming. This is awesome but I'm not really surprised to find a Korean airline doing this. Seriously, they have had several 24 hour TV stations that show nothing but Starcraft 2 matches almost since Blizzard announced it there in May 2007. Actually, the most surprising thing about this story is that they seem to think everyone in and around Korea doesn't already own one. Airlines here could learn something however and it would be nice to pay for something during a flight that I might actually want. At the very least I would rent it for Sudoku or maybe even buy it from them since I still don't have one.