Biggest Weekend Ever - The UpStream

Biggest Weekend Ever

posted Sunday Jan 3, 2010 by Scott Ertz

Biggest Weekend Ever

This Christmas might not have been great for our friends in retail, but it was a wonderful weekend for movies. This Christmas weekend was the biggest box-office take ever, with a combined total of $273 million. The previous top weekend was for July 18-20, 2008, with only $260 million.

It is not unexpected that this was such a successful weekend for films, with Avatar and Sherlock Holmes, both hits with the group that isn't afraid to spend money on a movie. Avatar had only a $2 million drop in revenue from opening week and Sherlock Holmes had an impressive opening weekend itself.

The new second place weekend from 2008 included The Dark Knight and Mamma Mia!, both successful, but Mamma Mia isn't really in the same genre as this weekend's top draws. Had both films been "nerd" genre, we might not be talking about this Christmas at all.

How many of you guys helped to make this the biggest weekend ever? Did you see one of these movies?


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