Apple's App Store Changes and Epic Games' Continued Fortnite Struggle
posted Sunday May 18, 2025 by Scott Ertz
Apple has been forced to make significant changes to its App Store policies following legal battles and regulatory pressure. These adjustments have sparked new opportunities for developers while also leading to ongoing disputes, most notably, Epic Games' unsuccessful attempt to bring Fortnite back to iOS. With Apple continuing to resist broader reforms, the future of app distribution on iOS remains uncertain.
Apple's App Store Policy Changes
In recent years, Apple has faced mounting scrutiny over its App Store policies from regulators worldwide. The company has been accused of monopolistic practices, particularly regarding its 30% commission fees and limitations on third-party payment processing.
Regulatory Pressure and Global Changes
Apple has been forced to make concessions in several key markets. These changes mark a shift in Apple's traditionally rigid approach, but many developers argue that Apple is still working to minimize competition rather than fully embracing the new regulations.
United States
Courts ruled that Apple must allow developers to link to external payment options, reducing reliance on its in-app purchase system.
European Union
The Digital Markets Act has mandated Apple to enable alternative app stores and payment systems. Apple has responded by imposing warning labels on apps using third-party payments.
Brazil
Apple was given a three-month deadline to open both its App Store and NFC payment system to competitors.
The Impact on Developers and Consumers
Apple's forced App Store changes have created both opportunities and challenges for developers. For consumers, these changes could bring more choices in payment methods but also potential instability in app availability. If Apple continues resisting regulatory mandates, users may see more clashes between developers and the platform.
New Payment Options
Some developers now have more freedom to direct users to external payment methods, potentially saving them money.
Ongoing App Review Obstacles
Developers still face stringent guidelines, making it difficult to launch or update apps without interference.
Potential for Third-Party App Stores
In the EU, Apple may eventually be required to allow competing app stores, further disrupting its grip on the industry.
Epic Games' Continued Struggles With Fortnite
Epic Games has been one of the most vocal critics of Apple's App Store policies. The conflict began in 2020 when Epic introduced direct payments in Fortnite, bypassing Apple's commission fees. Apple swiftly removed Fortnite from the App Store, kicking off a lengthy legal battle.
Epic Games recently tried to resubmit Fortnite to the App Store following Apple's regulatory concessions. However, despite earlier legal victories forcing Apple to allow external payment options, Apple has continued to resist Fortnite's return. As of now, despite Epic's repeated submissions this week, the game is still not available on iOS.
Epic Games CEO Tim Sweeney has accused Apple of "weaponizing" its App Review process to block competition. Even though Apple technically allows alternative payment systems, it is still maintaining strict control over which apps are approved.
Conclusion
Apple's forced App Store changes highlight the growing influence of global regulations in the tech industry. However, the company remains resistant to some reforms, particularly when it comes to allowing direct competition. Epic Games' struggle to bring Fortnite back to iOS illustrates this ongoing tension.
As legal battles continue, the future of Fortnite on iOS-and broader App Store policies-remains uncertain. While Apple is making incremental changes, developers and regulators will likely continue pushing for greater transparency and fairness.
