Runway to train AI video production model on all Lionsgate content
posted Sunday Sep 22, 2024 by Scott Ertz
The past 2 years has turned Hollywood against itself over the topic of AI in video production. Some people think that AI can help speed up production, from voiceovers to video and script creation. Others fear that their jobs will be in jeopardy due to the technology. While still others worry that taking the humanity out of the art form will remove the art aspect and turn the film industry into a factory. Lionsgate has made its position known with a new relationship with AI company Runway.
What is RunwayML?
RunwayML is an innovative company headquartered in New York City that specializes in generative artificial intelligence research and technologies. The company is dedicated to advancing creativity through AI by developing tools and models that enable the generation of videos, images, and various multimedia content. RunwayML's mission is to shape the next era of art, entertainment, and human creativity by providing cutting-edge AI systems that empower creators to bring their ideas to life.
One of the key aspects of Runway's approach is its focus on building general-purpose multimodal simulators of the world. These simulators are designed to enhance the creative process by offering a wide range of capabilities, from ideation to content generation and editing. Runway's tools are used by top creatives across various industries, including music videos, film production, and event visuals. The company's commitment to pushing the boundaries of what's possible with AI has made it a leader in the field of applied AI research.
Runway also places a strong emphasis on community and collaboration. Through initiatives like the AI Film Festival and Creative Dialogues, the company fosters a vibrant ecosystem where artists, technologists, and researchers can come together to explore the relationship between creativity and AI. By partnering with organizations and hosting events, Runway aims to inspire and support the next generation of storytellers and innovators. This collaborative spirit is at the heart of Runway's vision for a future where AI and human creativity coexist harmoniously.
Lionsgate going all-in with Runway
Runway and Lionsgate have embarked on a groundbreaking partnership that leverages Runway's advanced AI capabilities to revolutionize film production. This collaboration involves the creation and training of a custom AI model tailored to Lionsgate's extensive catalog of films and television content. The AI model is designed to assist Lionsgate's filmmakers, directors, and creative teams in generating cinematic video content, which can be further refined using Runway's suite of controllable tools. This partnership marks the first collaboration between Runway and a Hollywood studio, highlighting the potential of AI to enhance and streamline the creative process in the entertainment industry.
The partnership aims to provide Lionsgate with cutting-edge, capital-efficient content creation opportunities. Several filmmakers at Lionsgate are already exploring the potential applications of this AI technology in their pre-production and post-production processes. By integrating Runway's AI tools, Lionsgate hopes to augment and enhance its current operations, enabling new ways of bringing stories to life. This collaboration underscores the commitment of both companies to push the boundaries of creativity and innovation in the film industry.
Runway will create these tools by ingesting all of Lionsgate's more than 20,000 pieces of content. This content includes The Hunger Games films, the STARZ network, and more.
The company's Co-Founder and CEO Cristóbal Valenzuela, said of the relationship,
We're committed to giving artists, creators and studios the best and most powerful tools to augment their workflows and enable new ways of bringing their stories to life. The history of art is the history of technology and these new models are part of our continuous efforts to build transformative mediums for artistic and creative expression; the best stories are yet to be told, Lionsgate has an incredible creative team and a clear vision for how AI can help their work - we're excited to help bring their ideas to life.
