Top services to outsource for your business
posted Wednesday Nov 8, 2023 by Scott Ertz
When you run a business, the top things you need to focus on are productivity and cost. You want efficiency to be at a high without wasting money. One of the best ways to help your business flourish while also saving money is to outsource some of the services or roles you require. Outsourcing means you can get the best of the business without having to hire a whole internal team. More importantly, it allows you to focus on what you are good at while letting others do what they do best.
Outsourcing can be very flexible which means you have the pick of those that suit your company best. Whether you decide to outsource to an individual such as a freelance writer, or your IT support with a company such as Eberly Systems it's up to you. In this feature we take a look at the top services you can outsource for your business and just why it is such a good idea for you to do.
Why is it a good idea to outsource for your business?
- You only pay for the services or projects that you need at the time
- You can be more flexible in the service they provide
- You can pick the company or individual that works best with you and for your needs
- You don't need to worry about things such as employee benefits, tax and insurance as they are a separate company to you and not directly employed by you
- You can find one that fits the price you are after
What are some services that you can outsource for your company?
Your IT services
When it comes to outsourcing services, the first one that many people look to is IT. IT is imperative for any business as it's what keeps things such as the website and backend going. Without this, customers wouldn't be able to make sales, book services, and more. Plus, the skillset is very specific and technical, meaning you would need a dedicated person or team if you decided to go internal. An integral cog, IT outsourcing means experts from companies like Insight can help you with your internet security, assist if your site goes down and also do so much more. It's an effortless option to outsource for your business with a major benefit.
Your design needs
If you have a big project that requires a designer, but then you don't anticipate another similar project for a while, it seems silly to hire someone new to join your team as a full time employee. Instead, look to outsource your design work. You can look at a variety of sites such as Fiverr, 99designs, and more, where you can find designers that are highly experienced and looking for work like yours. You can hire them on a project basis and only need to pay for the work they do, as opposed to paying them full time even when there is no project going on.
When it comes to physical design work, like business brochures, new-look business cards, or even just new logo letterheads, you could also benefit from outsourcing design materials. This is especially true in a modern age where most outsourced designers will simply scan their work in and send it via digital documents. To ensure the success of this investment, an outsourced printer should then take care of considerations like whether solid or solvent inks are best, or the benefits of card stock vs cover stock for the overall durability of your print materials. All of which would be pricey and difficult to get right in-house without specialist knowledge.
Copywriting
Copywriting is another service that is quite niche so you don't necessarily want to hire someone full-time if they're only needed for the odd project here or there. It might be that you just need someone to write blog posts, to put together brochure copy, or other similar needs. There are a range of writers on the market, from copywriters to content writers, so make sure you speak with the candidate to find out more about their levels of expertise, particularly in your business's industry, and what you can expect. Ask to see samples of their work prior to hiring them to ensure they align with what you're after.
Marketing
Marketing is vital for any business and outsourcing it can be the easiest way to get your company seen. When you outsource you have the benefit of being able to choose a company that is fully up to date on all the latest marketing practices and will know the best method to get your company seen. You could have them focus on building your SEO, creating a leaflet or website for your company, or running an event for you. Marketing is such a broad spectrum that outsourcing can ensure all bases you want covered are.
Conclusion
These are just a few top of the top services that you can outsource for your company. If you haven't looked into outsourcing before, it can feel a bit strange doing it for the first time, but once you have, you will be so glad you've done it. There are so many benefits to outsourcing talent and the above lists just a few. What are some of your top tips for outsourcing for your business? What services do you find are the most beneficial for you? Let us know in the comments below, we'd love to hear from you.
