Netflix is on a gaming buying spree! The video streaming company has just announced that it has acquired Boss Fight Entertainment, an indie studio based in Allen, Texas. This is Netflix's third game studio purchase since it set its sights on the gaming industry last summer. It's clear that Netflix is serious about getting into the gaming market - and this acquisition could mean big things for mobile gamers, and Netflix Games users, everywhere.
Who is Boss Fight Entertainment?
Boss Fight is a mobile game developer with 130 employees. The company is best known for its work on the critically acclaimed mobile game Dungeon Boss. The game is described as a "strategy RPG" where players must collect and train heroes to defeat bosses in dungeons.
The game competes in a crowded space but has managed to carve out enough of the space for itself. It has been downloaded over 20 million times and has a rating of four stars on the App Store.
What does this acquisition mean for Netflix?
For Netflix, this acquisition is part of its larger push into the gaming market. The company sees gaming as a key area of growth - and with good reason. The gaming industry is expected to be worth $196 billion by 2022. That's bigger than the entire film and television industry!
With this purchase, Netflix now has 3 game studios under its belt: Night School, Next Games, and Boss Fight Entertainment. These studios will expand the offerings under the growing Netflix Games service.
What is Netflix Games?
Netflix Games is a Netflix-branded gaming service that offers gamers a curated selection of games to stream. The service launched officially in November of 2021 for both Android and iOS with a handful of games, including Bowling Baller and Stranger Things: The Game.
The service is similar to those offered by Google and Apple on their mobile platforms. Apple offers the Apple Arcade subscription service, which offers over 100 games for one price per month. Google offers Google Play Pass, which has a similar gaming catalog.
The difference with Netflix Games is that it does not cost anything above your existing Netflix account price. The company also has a catalog of existing properties from which to develop new games. Mike Verdu, the Netflix VP in charge of games, has said that Netflix plans to release two or three new games every year, leveraging the popular Netflix franchises. The company has stated that its goal is to "offer an amazing gaming experience on Netflix that's differentiated and tailored to our members".
With the addition of Boss Fight Entertainment, Netflix will have access to some new IPs that it can use to expand its gaming offerings, as well as new developers to bring their existing franchises, such as Stranger Things and Squid Game to life in video game form. We'll have to wait and see what Netflix has in store for us - but one thing is for sure: the company is serious about becoming a major player in the gaming industry!