AR is where the investment is, with Qualcomm & Niantic going all-in - The UpStream

AR is where the investment is, with Qualcomm & Niantic going all-in

posted Friday Dec 6, 2019 by Scott Ertz

AR is where the investment is, with Qualcomm & Niantic going all-in

It's no secret that, in the world of ultra-portable computing, the Qualcomm Snapdragon platform is the preferred choice. It's partially because the processors are the best in the market (even driving Intel to abandon their product line), and partially because they are incredibly easy to integrate. The chipset offers more than just a processor, as it includes radio technologies as well. This makes designing a device easier, as there is no need to try and integrate various components.

At Qualcomm's Snapdragon Summit, the company announced a new generation of its mixed reality system, the Snapdragon XR2 Platform. With this new model, Qualcomm has brought 5G to the augmented reality and mixed reality world. AR/MR has had one of its biggest limitations, and the introduction of 5G on a Snapdragon processor designed for the technology could finally alleviate that limitation. While the company's spec hardware may not be anything visually spectacular, it's designed to show hardware designers what can be created, not to be a consumer-facing device.

However, as part of the announcement for the platform, Qualcomm announced an important partner: Niantic. The company that has made augmented reality a household technology that is approachable for everyone is officially developing their AR headset powered by the new Snapdragon XR2 Platform. This will mark a transition point for the concept of standalone AR hardware, made popular by Microsoft's HoloLens and highly marketed by Magic Leap. Unlike Microsoft and Magic Leap, however, Niantic hardware will almost certainly come with the added benefit of an absolutely killer app (Pokemon GO, Harry Potter: Wizards Unite, Ingress Prime). Also, unlike Magic Leap, Niantic will be able to position their hardware as a must-have for consumers, enthusiasts, and professionals.

To sweeten the pot, Niantic also announced that its Niantic Real World Platform will be made available to developers, both on their hardware and other platforms, to help bring new shared experiences to the world. As the company that made these shared experiences possible and popular, it is a great idea to make that platform available to other developers because it will make it easier for developers to bring more experiences to their hardware.


Login to CommentWhat You're Saying

Be the first to comment!

We're live now - Join us!



Forgot password? Recover here.
Not a member? Register now.
Blog Meets Brand Stats