Apple hits another snag with original content, cancels film premiere - The UpStream

Apple hits another snag with original content, cancels film premiere

posted Saturday Nov 23, 2019 by Scott Ertz

Apple hits another snag with original content, cancels film premiere

While the release of Disney+ has seen its share of difficulties, including missing features and system availability, it's been the release of Apple TV+ that has been the real disaster. Disney has almost a century worth of content to fall back onto, but Apple is just getting started with content, and that content has been its downfall thus far.

The company put a lot of money and marketing efforts behind its original series. Unfortunately, critics and consumers alike have met these projects with indifference at best and disdain at worst. The flagship series, The Morning Show, has been the hardest hit. Of the reviews I've seen, the nicest comment called it boring, and it got worse from there.

On the heels of the challenges presented by their lackluster series productions, Apple now has a new issue to overcome. The premiere of one of their first major films, The Banker, has been canceled and the release has been postponed indefinitely. The move does not come because of a lack of confidence in the content itself, but instead because of behind the scenes issues.

The release's pause comes after sisters Cynthia and Sheila Garrett alleged that Bernard Garrett Jr. sexually assaulted them for nearly a decade. The incidents happened in the 1970s, and are semi intertwined into the actual story of the film itself. The movie, set in the 1950s, centers on two land developers, one of which is Bernard Garrett Sr. Adding to the controversy, Garrett is the half-brother of the sisters in question. Apple said in a statement,

Last week some concerns surrounding the film were brought to our attention. We, along with the filmmakers, need some time to look into these matters and determine the best next steps.

While Samuel L. Jackson has been discussed as a potential long-shot nomination for an Oscar, Apple has made it clear that promoting a film produced by an accused rapist is not on their holiday wish list. The future of the film is definitely in question, though the likeliest outcome is stripping Garrett's producer credit.

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