Tumblr makes stunning policy change: deleting all NSFW content - The UpStream

Tumblr makes stunning policy change: deleting all NSFW content

posted Saturday Dec 8, 2018 by Scott Ertz

Tumblr makes stunning policy change: deleting all NSFW content

Blogging platform Tumblr has always had a complicated relationship with adult content. Despite always officially supporting it, they have closed accounts for years for doing things that were not against the platform's terms of service. In particular, gay adult blogs have had a harder time with being closed for not violating policy. On the other hand, the platform has also had a problem with illegal content being posted to the site, often without any repercussions.

Adding to Tumblr's dual nature with NSFW content is their relationship with Apple. It is a well-known fact that Apple's app guidelines leave a lot to be desired when it comes to the things that apps can and cannot do. For example, they censored the dictionary because it included "objectionable content." In this case, the objectionable content was words and their definitions. Facts can be offensive to some people, but that one was over the line. They also require dating and hookup platforms that allow nude photos to prevent those photos from being viewed on the iOS versions of their apps.

It was only a few weeks ago that Apple pulled the Tumblr app from the App Store, citing exactly these issues. In particular, it had to do with the presence of illegal content, but also involved their inclusion of adult content in the app. Some agreement was reached between Apple and Tumblr's owners Verizon, which brought the app back within a couple of days. The details of the agreement were not made public, but we are starting to get an idea of what might have happened.

This week, Tumblr announced that they would purge all adult content from the platform. As of December 17, 2018, all adult content will be gone, and blogs might be closed. According to the announcement,

There are no shortage of sites on the internet that feature adult content. We will leave it to them and focus our efforts on creating the most welcoming environment possible for our community.

However, this is not really true. No other platform allows content creators to interact with their fans quite the way that Tumblr does. The reality is that Verizon is likely trying to appease Apple with this move. The fast turnaround and the timing make it pretty obvious why this is happening. Unfortunately for users, a lot of non-adult content is being flagged as objectionable, as part of the pre-purge preparations.

We have seen sports photographers have photos of swimmers and divers have photos from competitions flagged as objectionable. You might be able to understand how a photo of a boy or man in a swim brief might get flagged, other types of content are, as well. Many bloggers are having photos of shirtless men flagged as objectionable. It seems that the rushed nature of the move is not making for a smooth process.

In addition, the platform is about to lose a large percentage of its userbase. Most of the internet knows that the primary use of Tumblr is adult-oriented content. By banning the thing that makes the platform popular, they might just see the platform collapse entirely, whcih is what Google experienced when they tried the same thing a few years ago.

Advertisement

What You're Saying

Be the first to comment!

Advertisement
We're live now - Join us!
PLuGHiTZ Keyz

Email

Password

Forgot password? Recover here.
Not a member? Register now.
Blog Meets Brand Stats