The Turtles are Back - The UpStream

The Turtles are Back

posted Saturday Oct 24, 2009 by Scott Ertz

The Turtles are Back

I remember as a kid, anything that was worth watching was on Nickelodeon... except the Teenage Mutant Ninja Turtles. Well, that all changes now, as the wavering Nickelodeon brand has purchased full rights to the TMNT brand, including airing rights and merchandising. What remains to be seen here is whether this will be a good thing or a bad.

Nick has joined the ranks of other specialty networks losing ground lately, such as the Cartoon Network. In this case, it is all about Disney taking market share from anyone who markets programming to kids. Ever since the creation of a new generation of kids' brands, such as Hannah Montana and High School Musical, the creators of Doug and Rugrats hasn't really been doing all that well.

President of the network, Cyma Zarghami, thinks this will all get better with TMNT.

Teenage Mutant Ninja Turtles shares a comedic sensibility with the Nickelodeon DNA, with added layers of action and fantasy that have kept this property an evergreen favorite with multiple generations of audiences. We are extremely happy to have the opportunity to be able to focus on this property and creatively re-introduce it to a new generation of kids.

What do you guys think? Will TMNT save the network, or will the network take down TMNT?


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