At the end of 2017, Disney announced that they had entered into an agreement to purchase Twenty-First Century Fox. This announcement made Marvel fans rejoice, as it meant that brands like The Fantastic Four and X-Men would be coming back under the purview of Marvel itself, which Disney already owns. Currently, Disney cannot produce and feature films featuring any of these brands, meaning that these characters cannot appear in the Marvel Cinematic Universe. Acquiring Fox would change all of that.
This week, Comcast, which owns NBCUniversal, confirmed rumors that they were securing funding to make a competitive bid for the assets from Fox. Whereas Disney offered $52.4 Billion for the assets, Comcast is looking to offer $60 Billion, more than 10% more than Disney is offering. The company is currently preparing the offer to be presented at their upcoming shareholder meeting.
There are a number of scenarios that could happen at this point. First, Comcast's shareholders could decline the bid entirely. For a company under intense scrutiny right now, as the Senate begins the process of implementing Net Neutrality rules, getting a massive purchase of a large content provider through the government is unlikely. AT&T has seen this exact scenario with their attempted purchase of Time Warner. So, with that, even if the board approves, the FCC or FTC could still block the purchase.
Third, Fox could still decline the offer. Fox and Disney worked together to put together the offer, and Fox could be completely uninterested in working with another suitor. Fourth, it is unlikely that Disney will let a competing offer stand against theirs. Disney is not known for letting things go; once they have an idea in their heads, it is not common for them to let it go (despite the song). Even Fox takes the bait, Disney will fight to maintain the offer; they're not letting some of Marvel get away from them.