With the Windows 7 release on the horizon Apple is definitely trying to steal Microsoft's thunder but it would be weird if they didn't, after all they are Apple. Apple is highlighting the fact that upgrading from Windows XP to Windows 7 is just too much of a hassle so you should just buy a Mac instead...
Brian Croll, Apple's vice president of Mac OS X worldwide product marketing, said,
Users are really growing tired of Windows and the headaches it brings. We've seen this with Vista, XP, and the other Windows operating systems going all the way back.
Don't forget that Mac operating systems have always been flawless at everything...
We think a lot of folks will look at that as the straw that broke the camels back. People are tired of the headaches with Windows and this is another great excuse for people to check out the Mac.
Apple also highlighted the fact that they think Mac OSX Snow Leopard has superior software built into it such as iLife which included iPhoto, iMovie, GarageBand, iWeb, and iDVD that comes free with the OSX. Apple also seems to think that PC users will have to upgrade their computer hardware to run Windows. Gosh, I don't know if PC users can handle all this hassle.
Here is my take on all this. First of all, Apple's comparison between reinstalling an OS and buying a new computer is like comparing apples to oranges (pun intended). Sure if I wanted to upgrade my OS from XP to Windows 7 I would have to back up my data and reinstall it with some of my programs but most PC users are certainly capable of doing that and understand that with technology at times things like this are necessary. Not always welcomed or right but necessary.
The same goes for hardware upgrades but I'm sure glad I have the ability to upgrade rather than dragging myself to the Apple store to drop rediculous amounts of money on a whole new machine because my old Mac can't keep up anymore. Which brings me to my final point. Even if Windows users don't want to deal with the hassel of upgrading they could simply go out and buy a PC with Windows 7 pre-installed and a $25 transfer cable. The combined cost will still be much less than buying an equally powerful Mac and I don't have to deal with any other issues like non-compatability between Macs and PCs. Also I don't have to convert all my stuff over to Mac standards.
Don't get me wrong, this isn't meant to be "Mac bashing" because they aren't crap but Apple's tactic for converting PC users is just plain stupid. Tell us what your take on this is.