The most expensive television ads of the year happen during the Super Bowl. Usually, only the biggest of the big can afford to run even a short ad during this period, as it would likely drain a smaller company's entire marketing budget for the year. Which is why I was confused when, in 2015, I saw an ad for mobile game Game of War during the game. How could a game like this afford to run an ad during the Super Bowl?
As it turns out, one man may have helped in that task. California resident Kevin Lee Co pleaded guilty in court this week to embezzling $5 million from his job, $1 million of which he spent on Game of War. Yes, you read that right - he stole A LOT of money and spent 20% of the ill-gotten cash on a single mobile game. Of course he also did the more traditional theft stuff: plastic surgery, cars, season tickets and more.
But, let's focus on the game aspect, because it accounts for the single largest chuck of cash, by a lot. During the life of the game, we have encountered players who have sunk thousands of dollars into the game, but this is, by far, the largest money sink we've encountered. It is the equivalent of an entire day's worth of revenue for the company, who sports lots of active players, by a single player.
For those who have not played, the overall game is fairly simple: you build a fortress with troops and equipment, and hope to hold your ground. The game happens in real-time, which means that even when you are not playing, your territory is still vulnerable to other invading players. It's a level beyond the "free-to-play, pay-to-win" model. Cracked once described the game, saying,
But, here, you're spending money on troops and other expendables that can be lost in combat. I was casually browsing the map at work recently and came across a guy who must have spent at least 7,000 Euros. He wasn't around to defend himself, so we attacked. We wiped out about 2,500 Euros. Two-and-a-half grand, gone in five minutes. It's like gambling, but with no possibility of winning.
So, rather than pay-to-win, it's pay-to-even-have-a-chance, but then you still lose it all anyway. For co, the gambling was a bonus, as he was using someone else's money, without their knowledge, to gamble on a lose-lose game. His ultimate loss, however, is the 20-year prison sentence he currently faces.
Have you played the game? More importantly, have you spent money on the game? Let us know in the comments.