Capcom Entering Mobile in a Big Way - The UpStream

Capcom Entering Mobile in a Big Way

posted Sunday Apr 3, 2016 by Scott Ertz

Capcom Entering Mobile in a Big Way

At this point, no company can ignore the growing demand for mobile gaming. As new companies like Zynga and King have popped up and dominated the space, existing companies have scrambled to figure out how to compete. EA responded by purchasing studios. Activision initially responded by panicking. Capcom, however, has been cautiously watching and waiting.

This week, the company announced that they would be pursuing mobile in a big way. In fact, they have reorganized and created a mobile-centric studio to focus on this aspect of the industry. As part of the announcement, the company also announced first 4 titles that will come out of this new business division, coming from the existing intellectual properties of Monster Hunter, Sengoku BASARA and Mega Man.

As Nintendo has been proving recently, entering the mobile world with proven, successful IP, Nintendo has entered the world with their Mii collection, with Pokémon not far behind. By bringing titles and characters that people are already familiar with and are already successful to the smaller screen, you can capitalize on existing marketing and loyalty.

For Capcom, these 4 new titles will be released within their next fiscal year, which runs through March 31, 2017. That doesn't necessarily mean we have to wait a full year to see these games launch, but it is always possible that we have a long wait ahead of us.


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