Samsung Follows HTC, Begins Pushing Ads to New Phones - The UpStream

Samsung Follows HTC, Begins Pushing Ads to New Phones

posted Sunday Aug 23, 2015 by Scott Ertz

Samsung Follows HTC, Begins Pushing Ads to New Phones

Advertising has always existed in electronics as a way to overcome the large costs of product development. Obviously, the most common place we see them are on websites and in free apps, though we are beginning to see them in other places. Earlier this year, HTC introduced advertising into the notification system in Android, bringing a lot of negative attention to the already struggling company.

Proving that insanity known no bounds, Samsung has apparently begun experimenting with the same concept. Examples published online include an ad for Million Dollar Listing on Bravo (sponsored by Land Rover), Galaxy S6+ and Peel Smart Remote, a part of Samsung's included application suite. According to the initial report, the Bravo ad simply opens the Peel app, where you can set a reminder for the show.

This means that, for now, Samsung is technically only advertising their own products through their own products and/or services. That does not mean that it will stay that way. One of the recent HTC ads pushed to phones was for Fantastic Four, this year's entry into the disastrous movie franchise. It is always possible that HTC has a financial interest in the success of the film, which would play nicely into their last couple years of losing money, but it is more likely that they were paid to advertise the film.

We support responsible digital advertising, as it does make services like ours available to the public for free. The difference here is that you are not receiving a product or service for free - you have paid a lot of money to Samsung and HTC for your device. You have the reasonable expectation that the price you paid, likely through your carrier, would have paid for the cost of the device, therefore receiving advertising from the manufacturer, for their products or not, is an unexpected development.

Obviously this is not a legal issue, though it is definitely a customer service and expectations issue. If this continues, will it affect your future smartphone buying decisions? Let us know in the comments.


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