I often wonder if Comcast (NBC), Disney (ABC) and News Corp. (FOX) remember that they jointly own Hulu. It is usually when a company makes an odd decision that helps a service that they are not involved with in a way that hurts Hulu. This week, we discover that Netflix has purchased the rights to stream NBC's 2013 top-rated new series The Blacklist.
This decision comes to us thanks to Sony Pictures TV, who retained the rights for post-season streaming, selling those rights to Netflix for a rumored $2 million per episode. If this number is correct, it would be the most expensive external per-episode series Netflix has ever been involved with. The Walking Dead cost them roughly $1.3 million per episode, Dexter cost them just shy of $2 million per episode, but this would be the first time to breach that $2 million mark.
If you somehow missed the series, NBC placed it in the post-The Voice anchor spot on Monday nights at 10PM, where they also originally launched Revolution, which lost its audience after they moved its night. The series' over-arching storyline and sometimes unpredictable characters released to NBC's largest audience of the season, and ended with the title of No. 1 new program.
In addition to these titles, it also earned another interesting title: most time shifted series of the season. This means that more people watched The Blacklist on DVR or Hulu than any other series. With that title, it is no surprise that Netflix would be interested in getting hold of the rights to this already time shifted series.
With the season 1 successes, NBC is going to try and revitalize Thursday night ratings, moving The Blacklist to ER's old slot at 10 PM after The Super Bowl, which will also be followed immediately by the series. While NBC is making a big broadcast deal about the James Spader led series, Sony Pictures TV is going to try for the same success in streaming on Netflix. If you haven't seen the show yet, you definitely should. It will be available starting September 7th.