Google Wants You to Remember You Have an Android Device - The UpStream

Google Wants You to Remember You Have an Android Device

posted Friday Mar 28, 2014 by Scott Ertz

Google Wants You to Remember You Have an Android Device

My guess is that, if you are reading this, you are aware what operating system your phone runs. Whether you chose your phone because of the operating system and found the best manufacturer, or you chose the manufacturer and got the OS it came with, you know what you have. There are a lot of people, however, who purchase a Samsung, HTC or LG phone and don't know that it is powered by Android; mostly because those manufacturers do all they can to bury Android as deep as possible.

Google is starting to realize that their business model for Android might not have been entirely in-line with their corporate goals and are trying to change that. Starting with the Samsung Galaxy S5 and HTC One (M8), all Android devices that will have access to the Google Play Store must boot with the "Powered by Android" branding.

Now, this is not to say that all Android-powered devices will carry this branding. In fact, many devices that run Google's open-source operating system purposely hide the Play Store, such as Amazon's Kindle Fire line and Nokia's new Nokia X family, both of which host their own Android app stores. You'll also see it on cheap drugstore tablets who are trying to make back the money they lose on the hardware.

Knowing Samsung's interest in running Tizen on their devices, it's possible that Google forcing the co-branding might be the push they need to abandon the platform all together. It might also help Samsung convince other manufacturers to switch to their OS. This could also be a boon for Microsoft, who have been rapidly increasing their manufacturing partner list, but haven't yet seen an increase in hardware announcements.

Do you think it is a good idea for Google to force dual-branding on Android handsets in exchange for Google Play access, or is this a move that could damage the brand even more? Sound off in the comments.


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