Microsoft Rallies Troops to Fight the Powers That Be, Like Google - The UpStream

Microsoft Rallies Troops to Fight the Powers That Be, Like Google

posted Sunday Aug 30, 2009 by Jon Wurm

Microsoft Rallies Troops to Fight the Powers That Be, Like Google

As I was writing this article I couldn't help but drift back in time a little bit and remember the good old days when everyone was united in their hatred for one reason. They didn't like what Microsoft was selling. Now-a-days it appears the tables are turning as Microsoft is now the rebel with a cause. They and other companies who feel the pain of Google parsing away their market shares have all started to band together and have even hired the help of third parties in an effort to discredit them. Some anonymous sources had this to say about the lynching parties agenda, "Microsoft is at the center of a group of companies who see Google as a threat to them in some combination of business and policy," said a source who requested anonymity to avoid retribution. "The effort is designed to make Google look like the big high-tech bad guy here."

If there was any doubt that Google has made it then it has been cast away forever now. I think that the companies involved in this are worried about near future implications of Google's growing success and they should be. It all comes down to a matter of choice or what works best for the consumer and if you have what they want at a price they are willing to pay. They have a valid reason to be concerned with Google Chrome OS looming on the horizon and Google Search is still sitting pretty at the number one spot. Also, if you have been keeping up with Microsoft's quarterly reports from 2008 there was a -33% growth in the Windows Division, -16% in Business (Office), 25% growth in Entertainment, -1% in Server and Tools and -51% in online services (Bing). I can only imagine how much Google is affecting smaller firms but even so I wouldn't just hate a company that has grown large from it's success just because it's a big company. Obviously they are doing something right so maybe we should learn from them and use our energy in a positive manner. Just a thought.

Should what Microsoft and others are doing be considered anti-collusion? Will blackballing Google get them the results they want? What would you do in Microsoft's position?

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