When RIM changed its name to BlackBerry, you would have assumed that would be the time when the company would start from scratch with everything. But BlackBerry is a different type of company, one that operates in a quirky way and marches to the beat of its own drum. The transition began with the name, continued on months later with the new BlackBerry OS and has now come to the end of the turnover with the almost-entire replacement of the executive board. Oh, and throw in a failed buyout and BlackBerry's primary manufacturing facility cutting ties with the company.
In the announcement, BlackBerry said it is changing out many management and board positions. Seemingly starting over, COO Kristian Tear and CMO Frank Boulben have both left the company. James Yersh, who's served the company since 2008, will be replacing Brian Bidulka as Blackberry's CFO and Bidlulka will stay on board as a special advisor to the CEO for the rest of the fiscal year to help with the change. Other notables of the total shift in direction for the company is the resignation of board member Roger Martin, who has been with the company formerly known as RIM since 2007.
On these decisions, interim BlackBerry CEO John Chen said,
I thank Kristian and Frank for their efforts on behalf of BlackBerry. I look forward to working more directly with the talented teams of engineers, and the sales and marketing teams around the world to facilitate the BlackBerry turn-around and to drive innovation. I also thank Brian for his eight years of dedicated service to BlackBerry. I look forward to working with James and his Finance team as we move forward, execute on our plans and deliver long-term value for our shareholders.
This shouldn't come as much of a surprise to anyone following the story of BlackBerry, as many people predicted a reshuffling like that was in the cards for a while now. Chen also made it known a month ago that this was going to happen before the year was out and that we'd see "new faces" in executive positions. Chen also predicts a turnaround for the company by June 2015, so we'll have to see if these moves will either help or hurt him reach that goal.
The good news is that if he does manage to right the ship according to his plan, his role as interim CEO at BlackBerry just might move into a permanent one, complete with a desk placard, assistant and the removal of the position over at jobs.rim.com.