In a trend that I have had no luck understanding, micro vlogging has become a popular business. Between Twitter's Vine and Instagram video, there is no shortage of videos so short they cannot get across a point.
Well, if those two services were not enough for you, I have good news: the founders of YouTube, Chad Hurley and Steve Chen, have launched a competitor. Named MixBit, the service allows users to record and upload 16 seconds, a full second longer than Instagram.
The difference here is the ability to edit and mix videos together. One feature is to combine 256 of these 16 second clips together into a single, 1-hour video. You can also import videos to be edited together, allowing an even greater number of "Best of Vine" type videos to be uploaded.
Chad Hurley described the service, saying,
The whole purpose of MixBit is to reuse the content within the system. I really want to focus on great stories that people can tell.
I, obviously, do not understand the value of a 16 second video service. That could have a lot to do with the fact that I have lived a large portion of my life in news rooms producing 30 to 60 minute episodes and having trouble keeping the broadcast that short, so the use of 16 seconds is out of my experience. The people who do understand the micro vlogging community should be happy about this, however. Competition breeds innovation, and new ideas in an industry are always good.