Samsung to Hold Own Developer Conference - The UpStream

Samsung to Hold Own Developer Conference

posted Sunday Jul 28, 2013 by Nicholas DiMeo

Samsung to Hold Own Developer Conference

Samsung has been becoming a major player in the mobile space for some time now. Over the past few years, more and more people are picking up Samsung products and the company has created a very loyal following of both consumers and developers. That being said, Samsung has finally decided it wants to fit in with the rest of the big boys and host its own developer conference in order to appeal to the mass amount of developers who support their products.

Following the footsteps of Microsoft, Google, AT&T and Apple, the Samsung Developer Conference will take place for the first time this year. Announced this week, the event will be held in, sadly, San Francisco from October 27 to the 29th at the Westin St. Francis. As of right now, registration is not available but you can sign up for an email alert to be notified when it will go live, which will be sometime later this summer. Also, there's no details on what to expect of the conference yet, at least to the public. Samsung says they will announce sessions, guests and other details in the near future and that all of Samsung's products will be covered at the event, so it won't be just focused on phones and tablets. I'd love to know the one developer who signs up to learn about the Samsung washer and dryer SDK.

In comparison to the rest of the popular crowd, Apple and Google usually get about 5,000 attendees each year and Microsoft sees far more than that at Build. The Westin St. Francis has 34 rooms for conferences and a Grand Ballroom with capacity for 1,100 people, so we'll have to see how many developers Samsung can pack into that hotel for their event.

All things considered, it's probably a good idea for Samsung to be starting a conference of their own, as they do have a wide variety of products and services. However, seeing as though they don't own their own dominant operating system, and instead simply provide their services on other interfaces, I'm not sure if the turnout will be what they expect. While Bada is their own operating system, it really doesn't have the attention nor marketshare to deserve its own conference. With Windows and Android being the only two main interfaces to discuss, it seems a little redundant that they would host an event to cover them a second time.

Comparatively, AT&T hosts their own conference and tends to attract both the attention and respect to make it a worthwhile event. Perhaps it is the fact that it occurs at the same time as CES. At any rate, I think a lot of people will become confused as to what the purpose of the conference is for, and fans and loyalist will get mad that they can't attend. Sort of like E3. Perhaps it'll all work out in the end though, and I do have high hopes for the event as a whole, as it'll bring more awareness to Samsung's offerings that aren't Galaxy-named.


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