Move Over E3, Gaming Takes a Bigger Role at CES 2014 - The UpStream

Move Over E3, Gaming Takes a Bigger Role at CES 2014

posted Sunday Jul 7, 2013 by Nicholas DiMeo

Move Over E3, Gaming Takes a Bigger Role at CES 2014

A lot of people have defended that fact that I have continuously called out E3 on their lack of organization and relevancy in the gaming space with each growing year. Say what you will, but the facts do not lie. The convention grows more frustrating each year to attend and big names are stepping out and delivering press events on their own, to bigger media attention and coverage. Last year on our show, I even said that eventually we'd see gaming become part of the Consumer Electronics Association's (CEA) annual event, the International Consumer Electronic Show (CES). Well, either Shapiro heard me talking about it or I am less "out there" than everyone is saying, because the framework for a gaming showcase at CES is taking place starting next year.

The CEA announced that over 40 different companies will show off the latest in gaming technology and hardware at CES 2014 in Vegas this year. Dubbed the CES Gaming Showcase TechZone, this will add to the two handfuls of TechZones already existed in the 1.9 million square feet of showfloor, and will be the prime destination where gaming meets business. Like I've said in the past, business is where gaming matters and it is less important for these companies to cater to the "hardcore gamers" who fill forums across the Internet when literally billions of dollars exchange hands at CES. The CEA will also be giving the Gaming TechZone over 10,000 square feet of space in the South Hall of the Las Vegas Convention Center to show off their goods, "from mobile, online and HD gaming, plasma HDTV to surround sound and power conditioning hardware."

Karen Chupka, Senior VP of CES, said in their press statement about this addition,

The Gaming Showcase at the 2014 International CES is a must-stop destination for the latest gaming trends from around the globe. The 2013 International CES saw unmatched innovation in gaming technology with the launch of NVIDIA's Project Shield, the Oculus Rift, the Sifteo and the Razer Edge. We look forward to witnessing the bleeding-edge gaming technologies that will be unveiled at the 2014 CES.

As Chupka has mentioned, we saw the big names at E3 show up six months before the big gaming event, at CES 2013. Now with CES actually incorporating gaming as a highlighted showcase, I'll expect to see more big things come out of the event for gaming. A list of exhibitors include heavy-hitters like AMD, Innex, Intel, Logitech, Nokia, Nvidia, Orbotix, and Sony. We'll also see a huge focus in mobile gaming, naturally, as the CEA said revenues increased in that space by triple-digits in both 2011 and 2012. Plus, with the launch of next-gen happening over the holiday season, there is sure to be a load of new products to go along with the new hardware come January.

When you think about it, this all makes sense. CES is the largest technology event in the world, with media attending from 150 countries across the globe. Having that same group of 35,000+ attend a second event, six months later, that's only about gaming is just not in the cards anymore. Now it's time for a professional organization to take over gaming and make the convention the best it can possibly be. I can't wait for Vegas this year.


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