Spotify Adds New Features, Gives New Customers Easier Buying Options with Gift Cards - The UpStream

Spotify Adds New Features, Gives New Customers Easier Buying Options with Gift Cards

posted Saturday Dec 8, 2012 by Nicholas DiMeo

Spotify Adds New Features, Gives New Customers Easier Buying Options with Gift Cards

Everyone loves music, right? Of course they do! While there may be a lot of music streaming options out there, like Xbox Music, the recently price-reduced Sony Music Unlimited, Ping and others, those who have been following this publication know that I've been a huge fan of Spotify. From its app platform to its infinitely superior Radio service, Spotify has been my preference since it may its way to the States. I understand, however, if you haven't shared the same sentiment and have not yet paid for the premium service from the company. You shall not fear, though, as Spotify has given your loved ones an easy way to convince you to try out their service this holiday season: gift cards.

Want to try out a Premium subscription for Spotify but unsure if you want to pony up the bucks to do it? Ask your friends and family this year and have them pick up a gift card for you. Spotify announced this week that it will be making $10, $30 and $60 gift cards available online in their store and also at Target stores nationwide. This is a huge step in the right direction for the company, who is currently preparing for its next round of funding, as it puts Spotify in line with Pandora, who has been offering gift cards for quite some time now. Keep in mind that these gift cards are for the Premium service, too, and not the middle tier.

The gift of Spotify Premium provides your family and friends with unlimited access to music without interruption from ads. Your gift allows the use of Spotify on a mobile phone and the ability to take playlists on the go with our offline mode.

I usually don't go and mention things like this but I feel it would be an injustice if I don't follow through on all things Spotify as I've been doing for the past two years. Not only that, but this holiday season comes at a great time for the company. Spotify also said this week that it is up to 20 million active users worldwide, with one million here in the States, which is up more than 30 percent in less than six months. This is big because we already know that Spotify users spend more money on music than those who don't use Spotify. Secondly, they have added several key musical groups to the service as well, including Metallica, and have just recently added a new Twitter-like feature that allows users to follow their friends' listening trends if the information is not set to private. These are all good things that should entice new members to give the service a shot, and the gift card option is just a bonus.

So, are you currently a Spotify subscriber? Are you planning to be soon? Will you be picking up a gift card for someone else or have someone get one for you? Let us know in the comments.

Note: At the time of the writing of this article, Spotify has not paid for this article or any other article in this publication.


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