Mayer, Yahoo's New CEO, Says Shift to Mobile is Needed for Success of Company - The UpStream

Mayer, Yahoo's New CEO, Says Shift to Mobile is Needed for Success of Company

posted Sunday Oct 28, 2012 by Nicholas DiMeo

Mayer, Yahoo's New CEO, Says Shift to Mobile is Needed for Success of Company

Since Marissa Mayer took over the CEO position at Yahoo, everyone wanted to know if she could be the person to save the once major player on the web. However, because of the birth of her child, she had to temporarily step away shortly after accepting the job. Now that the baby is born and is healthy, Mayer is able to step back into her newly appointed role as CEO and announce her initiatives to bring Yahoo back into relevancy.

Mayer said this week that her plan on reviving Yahoo revolves around a stronger emphasis on mobile and search advertising business. On a conference call, she said, "The mobile wave is a huge wave for us to ride." She added that Yahoo has "underinvested" in their mobile offerings and she would see to it that sports results, news and email would all be updated to make them more usable on smartphones.

Our vision is to make the world's daily habits inspiring and entertaining. Mobile represents not only a daily habit, but a platform shift we have to ride in order to be relevant... We do need more mobile engineers here. It is clear that at some point in the future Yahoo! will have to be a predominately mobile company.

It is nice to hear that she sees the need in putting more focus in the mobile, because Yahoo hasn't been important on the web for a while. Yahoo does still get 700 million users visiting their site a month, however the time spent on the site is rapidly decreasing. Perhaps an increased shift of time and energy to the mobile field will allow them to at least compete with the myriad of apps that are out there providing similar services that Yahoo intends to offer. Recent deals with Clear Channel, Facebook, ABC News and CNBC, this shift might be a positive thing for the company, as Yahoo now good relationships with several news companies, which could help syndicate their content. These next twelve months will be very crucial for Mayer and Co. and we'll see if Yahoo will be able to pick up any traction moving forward.


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