Apple Attempts to Expand Its Win Against Samsung - The UpStream

Apple Attempts to Expand Its Win Against Samsung

posted Saturday Sep 1, 2012 by Scott Ertz

Apple Attempts to Expand Its Win Against Samsung

As if Apple's win over Samsung wasn't offensive enough, Apple has decided to try and expand the win, targeting new devices in their other legal battle. After proving the concept of shiny and round being exclusive, they have now decided to add the Galaxy S III, Galaxy S II, Galaxy Note and Galaxy Note 10.1 to the list of banned devices. Currently, the Galaxy Nexus has been banned within the US, pending an appeal. Apple believes that these other devices infringe in the same way and are attempting to block the sale of these devices.

While the patents in question here are different from those in last week's decision, the fact that Apple won the other battle might help them get this ban on the books. Clearly Apple is afraid of Samsung and the wild success they have had with their Galaxy S III, especially just ahead of the launch of the iPhone 5 (or whatever name they give it this time). What Apple doesn't quite understand is people. While they might understand how to produce a commercial to make unimpressive technology successful, they do not understand what makes people do things.

So, what result has this threat of a ban created? Hit the break to find out.

Since the announcement of the threat of ban, the Galaxy S III's popularity has skyrocketed. In fact, at this rate, they might hit the 10 million unit mark in 2 months again. This might end up totally backfiring on Apple, making Samsung more popular than ever. All they have to do is continue to bring in newly-named devices and sell them for a little while before Apple leaps. Apple said of the ban attempt,

Samsung has systematically copied Apple's innovative technology and products, features, and designs, and has deluged markets with infringing devices in an effort to usurp market share from Apple.

Instead of pursuing independent product development, Samsung slavishly copied Apple's innovative technology, with its elegant and distinctive user interfaces product design, in violation of Apple's valuable intellectual property rights.

Of course, as we all know, iOS is strikingly similar to Windows 3.1 and the hardware looks a lot like the PPC-6600 from HTC. If we are going to continue to ban devices because they bare a resemblance to previous hardware or software, we won't have any new technology going forward. Nor will we have any innovation if companies can ban another device because of its round corners.

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