With things like Netflix and Hulu Plus already on the Xbox 360, we expected Xbox's slogan of "Xbox = Entertainment" to really take hold. Recently, we were surprised by the large list of media partners added to the platform and even heard that Skype would show up on the next-gen console.
This week, right before LA Gaming Week (and E3), Amazon is looking to take a stab at the marketshare that Netflix and Hulu Plus have over the console.
The company announced that there is now an Amazon Instant Video app for the 360 that will allow Xbox LIVE Gold members to find and watch all of their favorite Instant Video using Kinectability. While using Kinect to access all of Amazon's great video selections is certainly a cool thing, it's their 17,000 shows and movies that are available in their Prime Instant Video service that really make the app stand out. Even better, Amazon Prime members can get all of this content at no extra charge.
Customers can now watch the latest movies and TV episodes on the Xbox 360 video game and entertainment system from Microsoft and use Kinect for Xbox 360 to find and play videos with the wave of a hand or sound of their voice
Prime members can instantly stream more than 17,000 movies and TV episodes to their Xbox 360 console with shows such as 24, Downton Abbey and Chappelle Show, and
movies like Mission Impossible 3 and Forrest Gump.
For those without Prime, it's $79 a year and gives you not only the video services but access to exclusive two-day shipping on all Amazon.com purchases. For those without Xbox LIVE Gold, get out from whatever rock you're living under and pick up a subscription and a new console while you're at it.
This now puts Amazon on the same pedestal as Netflix and Hulu Plus as now all three have the same console capabilities across the 360 and PS3. However, for Amazon, their app will include integration for the Kindle Fire. Amazon's VP, Anthony Bay, said,
Our integration with Kinect for Xbox 360 lets customers play and search for videos with the wave of a hand or the sound of their voice, and our Whispersync technology allows customers to seamlessly switch between watching on their Kindle Fire and their Xbox 360 console, without losing their place. Also, Watchlist is a great new feature that lets customers keep a running queue of videos they want to see in the future.
The full press release can be found below.
Can this be the move that propels Instant Video to the #1 spot, or will Amazon's service really just be a bonus add-on to their Prime members? Will you sign up? Let us know in the comments section below.