Harry Potter is Lord of the Night - The UpStream

Harry Potter is Lord of the Night

posted Saturday Jul 18, 2009 by Scott Ertz

Harry Potter is Lord of the Night

Harry Potter movies have been a midnight favorite since the first movie got started. Thousands of people all over the country stay up way past their bedtimes to get the first look at the Boy Wizard. This week, Harry Potter and the Half-Blood Prince had what can only be described as an epic win, bringing in $22.2 million for midnight alone.

This number is pretty amazing. Let's compare. The previous top midnight release was The Dark Knight with $18 million. Before that, Star Wars Episode III: Revenge of the Sith with $17 million. The last HP movie, Harry Potter and the Order of the Phoenix took in $12 million.

Seeing as this is the 6th film in the series, it is certainly not being plagued with Star Wars style momentum loss. Quite the contrary, considering its almost double midnight numbers. I can't wait to see where this goes (to space).


What You're Saying

Be the first to comment!

We're live now - Join us!



Forgot password? Recover here.
Not a member? Register now.
Blog Meets Brand Stats